Introducing the Google

AdSense is Google’s “other half” of the advertising business. After
making search advertising famous with AdWords, by enabling anyone
to be a global online advertiser, Google introduced a program that enables
anyone to get into the other side of the advertising business by publishing
ads. I say “anyone” reservedly, because Google limits AdSense in certain
ways, whereas AdWords is open to anyone with five dollars and a landing
page. (See Chapter 6.)
This chapter surveys the AdSense program in an introductory fashion, from
the theory of ad syndication to the particular way Google lets Webmasters
publish ads. Chapters 12 and 13 provide more detailed tutorials in applying
for the program and publishing ads on your site. The glossary, at the end of
the book, includes every important AdSense term you need to know.