HighRankings.com

www.highrankings.com
Operated by Jill Whelan, an optimization consultant, the HighRankings site
is distinguished by a friendly atmosphere, a generous allotment of free articles,
a free, almost-weekly newsletter, and a discussion forum dedicated to
optimization.
The High Rankings Advisor newsletter, contains articles by Whalen and
guest writers. Many of these pieces are archived in the Advisor Articles
section; new and mid-level optimizers would do well to read through
the whole lot of them. The articles tend to be detail-oriented, with, for
example, entire tutorials devoted to a single meta tag. You can also find
great information about getting framed sites indexed in Google, submitting
to directories, and other basic tasks sometimes ignored by high-pressure
optimization shops. HighRankings.com maintains a vigorous do-it-yourself
sensibility, even as it offers site evaluations, writing services, and content
editing.
The discussion forum is possibly the most thorough and SEO-dedicated set of
message boards anywhere. This forum hosts well over 1000 topics and about
15,000 messages covering every possible aspect of site optimization. (See
Figure 16-1.)
Jill Whalen is an active participant and friendly moderator of the voluminous
Webmaster chatter. Conversations, like the articles, tend toward technical
details. Participants use the space to work out fine points of site coding, CSS
style sheets, supplementary programs that bundle code in spider-friendly
ways, strategies for organizing page elements at the code level, and so forth.
I recommend the HighRankings forum most highly to serious optimizers and
Webmasters at all levels who have questions.