The Ads

I routinely check my AdSense account, even on weekends, because one of the great features about AdSense is that revenue is tracked by the system as it happens, with very little delay. That Saturdaytwo days after the Vioxx recall and one day after I had written the parodyI made just over $26 from the ads on my site.This was a much higher value than normal for my site.
As it turns out, one of the tongue-in-cheek "predictions" I had made had come true. In the parody, I had a so-called "industry analyst" (whose name is actually an anagram for what do I know) talk about the impact of the Vioxx recall on Google's revenues:
"Google's revenues might actually increase because now a lot of lawyers and consumer advocacy groups will start buying ads urging people to sue Merck. Lawyers are willing to pay a lot to find the right people to file for class action suits. This could actually be a short-term bonanza for Google."
This particular prediction was right on the money. Almost overnight, law firms had started placing Vioxx-related advertisements. They smelled opportunity (expensive litigation) and were looking for potential clients. And they were willing to pay to get to them. As I discovered, the lawyers were paying Google several dollars per click, an unusually high amountper-click fees of between 5 and 50 cents are the norm. The Vioxx recall was definitely good for Google, and, by extension, good for me!

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Show Ads on the Pages

The second step is to show ads on those Web pages. Viewing Web pages doesn't usually cost the reader anything. Few sites can get away with charging for access to their materialthere's simply too much competing material already freely available on the Web.
If you can't charge for access to the material, how do you make money? It depends on the nature of your pages. If you're running a business that sells products or services, then the pages are indirect moneymakers. They're a marketing expense, a cost of doing business. But you don't have anything to sell. Or do you?
Well, actually, you doyou have space on your Web site. You can make money by selling parts of your Web pages as advertising space. This is the same way that newspapers and magazinesthe classic pre-Web content servicesmake most of their money.
Sample AdSense Ads
If you'd like to see sample AdSense ads based on any URL or keyword, try Digital Point Solution's handy Sandbox utility at www.digitalpoint.com/tools/adsense-sandbox/.

Google makes this step easy. Once you've created your Web pagesor at least some of themyou join Google's AdSense program. Google will read the pages you made, analyze the content that's on them, and use that analysis to select ads that are relevant to the content of the page. All you need to do is insert some Google-supplied codedon't worry, there's no programming involved, just cutting and pastinginto the pages. If someone clicks an ad on one of your pages, Google gives you a cut of the per-click fee they charge advertisers. And it's all automated, even the ad selection

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