Naming Your Site

If you haven't already picked a name for your web site, try to select a name that helps to tell your story. Good names, at least with a .com suffix, are hard to find these days. It's worth working hard to find the right name.
The Cult of Personality
Life writ large with the cult of personality might well describe the times we live in. Paris Hilton, an heiress with an apparently vacuous personality, has a television show, and is famous, because (and not despite) of that vacuous personality. I think the reality is that Paris is a great deal smarter than she seemsalthough another moral you can certainly draw from the Paris Hilton success story is that sex sells.
My point is that people, particularly celebrities, get attention these days. If you have celebrity, have access to celebrities, or have ideas about how to create celebrity, I say: "Go for it! Milk it!" And don't forget to mention your web site.
It's reasonable that people should be interested in people. People are interesting. As the poet Alexander Pope said a long time ago, "The proper study of mankind is man." (If Pope had included both genders, we moderns could surely go along with this.)
It's really very simple. Getting web site traffic requires publicity. Publicity is best generated using stories about people, particularly interesting or notorious people. If your web site has an interesting story about people, let others know about it (perhaps using a press release). Your people story will draw traffic.

Ideally, a site name, as I mentioned, should tell, or evoke, the story of your site and be memorable. Consider these classics:
Amazon: the world's greatest river meets the world's largest inventory.
eBay: I don't know why this one works, but it does.
Google: a very big number fits with the very large quantity of information Google indexes

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Introducing the Google

AdSense is Google’s “other half” of the advertising business. After
making search advertising famous with AdWords, by enabling anyone
to be a global online advertiser, Google introduced a program that enables
anyone to get into the other side of the advertising business by publishing
ads. I say “anyone” reservedly, because Google limits AdSense in certain
ways, whereas AdWords is open to anyone with five dollars and a landing
page. (See Chapter 6.)
This chapter surveys the AdSense program in an introductory fashion, from
the theory of ad syndication to the particular way Google lets Webmasters
publish ads. Chapters 12 and 13 provide more detailed tutorials in applying
for the program and publishing ads on your site. The glossary, at the end of
the book, includes every important AdSense term you need to know.

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